On September 15, 2020, Starward Industries revealed the details of its debut product to the global industry media.
The official video game card karta entitled "The Invincible", appeared on the Steam digital distribution platform exactly at 5 pm Krakow time. At the same time, over 100 key portals and websites from the computer and console games industry in five languages received a press release along with a package of materials. In addition to the title of the game, the company revealed the main plot, the first screenshots from the course of the game and fragments of musical setting.
The announcement was very popular on the Internet, and the game was immediately picked up by the largest industry media and received with unequivocal applause.
"The Invincible promises immersive entertainment and non-linear storytelling (...) that sounds familiar." - GameSpot
"Washington Post recently called Lem a genius, so it's sure to be interesting. - PC Gamer
“She is devilishly ambitious (...) Starward hopes for another success in adapting Polish literature to games. I buy it." - Rock Paper Shotgun
Within a week of the announcement, information about the game was published on more than 250 sites in more than 20 languages, and so far 8 sites have interviewed the Starward Industries team. They wrote about The Invincible, among others (data from Similarweb):
GameSpot: 79 mln monthly visits
IGN: 76 mln wizyt
PC Gamer: 20 mln
GamePressure - 10,7 mln
Rock Paper Shotgun: 5,4 mln
Destructoid : 2,4 mln
Game Informer: 2 mln
GamesIndustry.biz: 1,1 mln
The next publications are in preparation and will appear on the Internet and other media in the days and weeks to come. The reach of posts in official social channels, i.e. Facebook and Twitter , exceeded 3 million people, including over 500,000. interactions and a total of over 50 thousand likes in less than a week after the game was announced. The company estimates that the interest is very high and the reception is clearly enthusiastic.